Welcome to e-Marketing By Design

Specialists In Pay Per Click Advertising Management & Search Engine Optimisation

PPC Management

Are you getting bogged down trying to run your pay per click campaigns? Why not give E-Marketing By Design a call to to see how we can help you manage your PPC campaigns so that you can concentrate on your business. Call me now on 01784 248 060.

Today search engines help to find 90% of all websites on the internet. People type in their keywords to find what they are looking for. PPC advertising allows you to show your advert when users search on a relevant keyword. Not only are PPC adverts more relevant but they are also more scaleable and cost effective than other methods of driving sales from your website.

The success of PPC advertising has increased competition thereby pushing up the cost for the top positions. This challenge is made more complex with the ever changing algorythms of the main players: Yahoo search (Project Panama), Google's Quality Score, and the arrival of MSN Adcenter.

Find out more about Pay Per Click Advertising

Search Engine Optimisation

Search engine optimisation (optimization) helps improve the relevancy of your landing pages. The more relevant your landing page, the easier it will be found by search engines. Today Google's Adwords pay per click system rewards relevant landing pages by reducing the cost per click. Therefore, if you plan to carry out pay per click marketing you need to ensure your site is optimised correctly thereby saving you a great deal of money. My SEO service will improve your website's listing and make your site faster, smarter and more visible in the organic listings.

In the long term organic listings deliver potentially higher volums of traffic at lower cost per click. My SEO service includes keyword analysis, competitor analysis, and onpage optimisation. If you don't have web analytics I will set this up for you so you can continually monitor your website.

Added to my looking at your search engine optimisation I will also look at your landing pages and give you advice on how to improve your conversion rate. Call me now on 01784 248 060.