Organic Listings

Organic listings are the natural Search Engine Results given by a search engine query, such as on Google, Yahoo, MSN, etc. The reason it is named natural is due to the additional paid advertising present on most to the search results as illustrated by the image below.

Search engine optimization is the process by which you can improve a web site's structure and content, thereby improving your rankings for relevant keywords in the organic search results.

It involves working with the client to find out which keywords are most relevant by looking at the market as a whole, especially the competition.

By optimising your pages this means that search engines can find them easier to index. This means developing your pages with technologies that the search engines find easy to read.

Owing to the limitations of search engine crawlers it is not recommend that sites be built with flash or framesets. Despite the limitations of your existing technology there is always a work around so that your site can be properly indexed.

Google Search Engine Results Page: