Pay Per Click Advertising

PPC advertising involves using the sponsored search engine listings to drive traffic to your website. It is the fastest growing sector of online marketing and is outstripping conventional media such as press and radio.

Rather than you getting bogged down in running of your online advertising E-Marketing By Design can help you manage your PPC campaign so that you can concentrate on your business. Find out more about our free 30 day trial.

Paid search advertising is based on an open real-time auction and other factors where advertisers bid against each other for the highest position. The image below illustrates where your advert appears in the Google search engine results page [SERP].

The first thing you need to do is to create a strategy that will suite your budget. This will involve:

• Set up your account, if you do not already have one
• Analyse your keywords
• Carry out a competitor analysis
• Create multiple adverts based on your keywords and particular advertising campaign.
• Monitor the performance of your account to ensure the maximum effectiveness for your money.
• Get regular reports from web analytics to see how well your campaigns are going

The organic results are none paid results. To find out more how we can help you rank higher in the organic listings please go to the organic listings page.




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